Social media has become a place for some people to share their information with the world. In addition, social media is also a place to create new trends rapidly without consuming too much energy. The user of social media can create content that can influence other people. The content can be made into some short video, graphical content, or content ads. These contents have a huge impact on society. The netizens tend to follow the content since they trust the users who create this content. This condition leads to the forming of social media influence or bloggers. Many public figures suddenly show up on social media since their contents have a great impact on the netizens. They can pursue the netizen to put much trust in their contents. But, in order to maintain this condition, the bloggers should know the recent trends and growth of social media bloggers so that they can follow the trends.
The Trends of Social Media Bloggers
There are many reasons why social media bloggers can capture the trust and the attention of the netizen. They follow the trends so that the netizens are waiting for their new content. Nowadays, the trends of social media bloggers can be divided into three main components which are authenticity, diversity, and sustainability. Authenticity means that social media bloggers should create new and original content. There is no reason for plagiarism since the consequences are huge. In addition, social media bloggers also need to make sure that the contents are based on facts. Social media bloggers can be canceled by the netizen when they create fake or plagiarism content. It will give a lot of disadvantages for their careers as social media bloggers.
Diversity is an important factor in the trends of social media bloggers. Many successful social media bloggers create content that can be watched and followed by people from various backgrounds. It is important to make sure that the content is inclusive for all people. Therefore, social media bloggers who can break the exclusivity in their content will be accepted by most people. On the other hand, social media bloggers also should possess sustainability. They need to know the things that are happening now and involve them in their content. By using these ways, they can be social media bloggers for such a long time.
Using Social Media for Marketings
The rise of social media bloggers who have the power to pursue the people gives more benefits for the company’s marketing teams. They utilize this condition by doing what they called influencer marketing. Simply, this marketing applies the collaboration between the company and the social media bloggers to do the endorsement of the company’s products. The endorsement can be done by creating some content such as a short preview video, graphical content, or testimony. This marketing method is effective since social media bloggers possess a huge number of followers. In addition, this advertisement and endorsement are easily accessed by the people. They can see it on their social media accounts.